EVALUATION; Question 3: Who would be the audience for our media product?

Here is an example of a person who would watch our movie:

Female:
Paulina, 23, restaurant supervisor. Paulina is single. She has a Dell laptop which is just enough for her computer needs. Paulina loves travel and music. She works full time in a restaurant but is studying and wants to work in "Event Management". She likes house and dance music and often attends concerts of her favourite bands and DJs.

 Armin van Buuren ft Sharon den Adel - In and Out of Love (sample of Paulina's music)

Her favourite hobby is shopping and partying. She likes to shop in Bershka and Jane Norman but constant working doesn't allow her to go out much. She is a workaholic which enjoys watching rented movies on her laptop or occasional movies on the big screen (IMAX). She doesn't have a car or even a driving licence. She is addicted to lip balm.

Male:
Chris, 20, student. Chris is a hard working student at a University, studying medicine as well as working part-time in HMV. Chris is in a long time relationship. He has a MacBook Pro which is used daily for education and occasional gaming which he enjoys. Chris tries to watch movies weekly in a cinema but he's overwhelmed by work and can only watch movies occasionally on his laptop. He likes music but mainly pop.


The Black Eyed Peas - Just Can't Get Enough (sample of Chris' music)

He doesn't like shopping for clothes but he loves discovering new technologies on the market.